"For all our advancement as a species, we are unable to explain why humans behave irrationally. Why financial markets, for example, do their own thing like cartoon characters that remain suspended in thin air -- and do not fall down -- after they have clearly gone over the edge!
Why does the equivalent of gravity not kick in for individual and collective human behaviour which can at best be described as irrational on some occasions, and on others, as bordering on the insane. Most of us are quite capable of ignoring fundamentals for a long time until they completely overwhelm us.
Quantum cognition seeks to answer these fascinating questions whilst paving the way for advanced humanoid robots and multi-tasking software agents.
Mysterious Cognitive Phenomena
Is there a deep and mysterious relationship between quantum mechanics, human psychology, and cognition? Quantum cognition is an emerging field of scientific research that applies ideas from quantum mechanics and quantum computing to develop radically new models for a variety of cognitive phenomena including:
1. Human memory;
2. Information retrieval;
3. Human language;
4. Human judgement;
5. Decision making;
6. Social interaction;
7. Personality psychology;
8. Philosophy of mind;
9. Atemporal reality of our eternal Self-hood; and
10. Advanced artificial intelligence..."
at http://www.businessinsider.com/why-do-humans-behave-irrationally-quantum-cognition-2011-5?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+businessinsider+%28Business+Insider%29#ixzz1LPYOsqHZ
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